Cancer Research UK - Christmas Campaign
Cancer Research UK commissioned us to deliver a full creative production for their Christmas range - managing everything from casting and location through to shoot day. The aim was to create a campaign that felt genuinely warm and human, while still holding the structure and consistency needed to roll out across all their Christmas channels.
LifestyleWe cast real families across multiple households, shooting in lived-in homes to capture the kind of Christmas moments that feel familiar rather than staged. The brief was to find the joy in the small things - wrapping presents, playing games, being together, and let those moments carry the campaign. The result is a set of images that feel natural and unguarded, with a warmth that comes from the people rather than the production.
ProductFor the product shots, we placed the Christmas range - mugs, tableware and giftware - into carefully styled settings that complemented the wider campaign feel. Rich, warm tones and considered props kept each image feeling festive without tipping into overly art-directed. The products lead, but they sit within a world that feels coherent and lived-in.
