Way Studio is a UK photography and production studio creating campaign, lifestyle, e-commerce and product photography for brands, agencies and charities.
Led by photographer Simon Way and producer Laura Way, we can manage the entire shoot from brief to delivery, including creative direction, casting, locations, styling, crew, photography and post-production.
Photography
★
Production
★
Creative Direction
★
Styling
★
Casting
★
Photography ★ Production ★ Creative Direction ★ Styling ★ Casting ★
Recent Work
Cuurve
For Cuurve, we created a versatile image library combining on-model fashion photography, founder portraits and clean product imagery. Working across multiple looks in a single shoot, we produced a consistent set of assets designed for use across e-commerce, social media, campaign and wider brand communications. Way Studio managed the photography and production from shoot planning through to final image delivery, creating natural, confident imagery that celebrates Cuurve’s inclusive approach to underwear.
Clearspring
We developed a series of studio-based lifestyle images for Clearspring, designed to bring warmth and everyday context to the range. Through considered composition, movement and light, we created a body of work that feels fresh, natural and grounded in real use - moving beyond static product shots into something more engaging and expressive.
Cancer Research UK Christmas
For the Christmas campaign, we delivered a full lifestyle production - managing casting, location and shoot from the ground up. The aim was to create imagery that felt warm, familiar and rooted in real moments, while still holding a strong, cohesive campaign feel. The result is a set of images that feel natural and human, but with the structure and consistency needed to work across the full campaign rollout.
2025
New York
“Laura & Simon have produced our annual Christmas shoots for several years, and the results have consistently exceeded our expectations”
Bhavna Ladha
Marketing Manager – Cancer Research UKGet In Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 24 hours.