Cuurve - Ecommerce, Lifestyle & Brand Photography
Cuurve commissioned us to create a suite of imagery across their lingerie and loungewear collection - covering clean product photography, lifestyle on-model imagery and personal branding for the founder, Aileen. The shoot was designed to give the brand a versatile bank of content for ecommerce, social and wider marketing, with a natural, confident feel that celebrated both the product and our model wearing it.
On-Model & LifestyleShot in a studio with a warm, natural feel, the on-model photography was created to show the collection in a confident and relatable way. We captured a mix of full looks, product-focused details and more relaxed lifestyle moments, giving Cuurve a versatile bank of imagery to use across ecommerce, social and wider brand communications.
Founder & Brand StoryAlongside the product imagery, we captured a series of personal branding and behind-the-scenes shots with Cuurve’s founder, Aileen, documenting the creative process behind the collection. From fittings and fabric choices to working at the sewing machine, the imagery gives a more personal insight into the brand and the woman behind it - creating natural, engaging content for social, PR and brand storytelling.
Product Photography
